Who We Are
We didn't set out to build this. Clients kept asking for a CFO who would stay past the raise, an investment lead who would be in the room when decisions were made, a strategist who would still be there when the plan met reality. The demand came first and the firm followed.
What separates us is simple, and hard to copy: we execute. Most consultancies draft a plan, present it, and leave. We sit in your board meetings and carry the plan through accountable for the outcome, not the document.
OUR SERVICES
Fractional C-Suite Excellence
Deploy strategic leadership across finance, investment and strategy.
Why Fortuna Capital
The Advantage of Strategic Partnerships
Flexible Engagement Models
Structured to align with your needs and budget.
Rapid Value Creation
Measurable impact within weeks, not months.
We Execute
Accountable for the outcome, not the document.
Leadership
Tony Daher
Managing Director
Tony is a CFO with a legal background and 23 years' experience, 14 of them in the GCC.
He has led corporate and loan restructurings, built financial strategy and planning functions, and reported at board level across oil and gas, FMCG, manufacturing, food and beverage, hospitality and real estate. His M&A work spans both sides of the table.
That legal background shapes how he approaches structure. Most finance executives inherit a deal shape and optimise within it; Tony designs the shape — which is where the real value in a transaction or joint venture usually sits.
He holds a BA in Law and a Master's in Finance and Treasury from ESCP, and has completed executive study in M&A and corporate strategy at INSEAD.
Selected Work
Case Studies
F&B Group
United Arab Emirates · Multi-brand restaurant operator
The owners had decided to sell. What they had was a solid regional business; what they needed was one an institutional buyer would pay a premium for — and the gap between the two was structural, not operational.
We approached it as a valuation problem rather than a sale process. We arranged substantial bank leverage to fund expansion without diluting the owners, secured a new international franchise to strengthen the brand portfolio, and built holding structures in Saudi Arabia and Qatar. Store count grew accordingly.
Alongside that we established corporate governance to the standard institutional buyers expect — because a business that cannot be diligenced cannot be sold well, whatever its earnings.
Profitability rose, and with it enterprise value. The group was sold at the valuation the owners had set out to achieve.
Family Office
United Arab Emirates · Real estate development
A UAE family had built a substantial real estate development business entirely from their own capital.
Nothing was wrong with the business. What was missing was structure: no financial strategy, no formal vehicle for the family's holdings, and a balance sheet funded almost entirely by equity.
We built the financial strategy first, then the architecture to hold it: a family office to manage the holdings professionally, and a holding structure for the principal.
We then restructured how the growth was funded. Local bank debt was available well below the family's effective cost of equity, so we arranged substantial facilities and shifted the funding mix.
The result was a business with the same growth ambitions, a materially better return on equity, and a governance structure capable of carrying the next generation.
Get in touch
Schedule a Consultation
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Fortuna Capital FZE
Sheikh Rashid Tower, Level 4 Dubai, United Arab Emirates